Dealer management system provider DealerCenter has chosen FlickFusion to provide video marketing and communications for its DMS platform. The companies explained the partnership will make it easier for used-car dealership clients to create and use videos and "interactive 360-spin presentations" in the effort to improve inventory merchandising and lead follow up and video email campaigns. 

A 360-spin presentation is a FlickFusion tool designed to create the "ultimate digital car viewing tool" and bring a dealer's inventory "to life." 

“With current vehicle inventory shortages, it’s important for dealers to promote and merchandise the inventory they do have better than they ever have,” FlickFusion chief operating officer Tim James said in a news release. "This partnership will enable thousands of independent dealerships to increase the informational and emotional value of pre-owned merchandise on their websites and across multiple marketing channels."

Barry Lane, DealerCenter’s vice president of business development, said in the same release: "We are excited to introduce the power of inventory video and interactive 360 spins to our dealership customers. FlickFusion is known for its high-quality products and excellent customer service. Additionally, the entire video production and distribution process can be automated, requiring virtually no time investment for busy or resource-strapped dealers."

Here are some of the options dealers have because of the new partnership: 

• Create automated, stitched-photo inventory videos with their choice of voiceovers
• Record more personalized, live video walkaround presentations that can be instantly uploaded to a platform via a smartphone app

And once uploaded, the companies said, the videos are automatically edited with the dealership’s personal branding and other relevant VIN-specific marketing data.

And the distribution of these inventory videos and 360-spin presentations is also entirely automated. This helps dealers save time by cutting out the step of manually posting videos to vehile description pages or pushing videos to multiple online marketing partners. 

The two companies are also planning further integrations that will help dealers enhance their video marketing capabilities from within DealerCenter’s inventory merchandising, CRM, digital websites and digital marketing modules.