After including Bing in a recent media campaign for one of its largest OEM partners, Dealer.com has been recognized for its investment in engineering initiatives that foster successful advertising campaigns with Bing.
Named Bing Growth Hacker of the Year, Dearler.com touts bringing in thousands of new advertisers to the Bing search network throughout the year, the company announced Tuesday.
According to Dearler.com, it helped increase the number of active Bing advertisers by 132 percent over the previous year.
“Innovation, partnership and positively influencing the automotive car searching and buying landscape have been the core of Dealer.com’s culture for twenty years,” company associate vice president of enterprise media sales Chris Smith said in a news release. “This award is a credit to the work of our engineers and digital strategists working closely with Bing to provide effective advertising solutions for our clients.”
Dealer.com said that its recent OEM campaign with the web search engine owned and operated by Microsoft allowed dealers throughout the country to expand their consumer reach with accesses to the audience of consumers on Bing's search network.
Dealer.com explained how just last year it implemented organization-wide business rules to incorporate Bing within the framework of the recommended media plan for new advertising clients.
“We are pleased to recognize Dealer.com as the Bing Growth Hacker of the Year,” said Steve Sirich, general manager of Bing Ads. “Our partnership has allowed Bing to build lasting relationships with Dealer.com’s OEM partners, providing a unique opportunity to utilize Bing's network to reach car buyers.”
Along with being recognized with Elite status by Microsoft in 2016 after joining Bing Ads' Elite SMB Partner Program in 2015, at Microsoft’s inaugural Global Bing Partner Awards ceremony last year, Dealer.com received the 2017 Global Channel Partner of the Year North America Award.