The news that Hyundai’s Dealer Website Certification Program has selected Dealer.com as a website and digital advertising provider means that for more than 600 North American Hyundai dealers, Dealer.com will remain an endorsed website provider.
Dealer.com, a Cox Automotive brand, also said the agreement continues a long-standing partnership that it says is “rooted in driving the success of Hyundai dealers.”
The companies said the partnership extension follows Dealer.com’s recent digital storefront redesign. Through the redesign, according to Dealer.com, dealers can deliver more personalized experiences for consumers by creating a faster path to customer engagement.
“Dealer.com looks forward to continuing our successful relationship with Hyundai and supplying their dealers with premiere automotive industry technologies and services,” Dealer.com vice president and general manager Wayne Pastore said in a news release.
Pastore continued, “Our digital solutions offer groundbreaking mobile and desktop flexibility, comprehensive inventory merchandising, personalized shopper experiences, and unmatched connectivity with Autotrader, Kelley Blue Book, and other Cox Automotive solutions.”
Dealer.com says its platform provides data-driven website design and a strong user experience through automotive-centric back end dealer configuration tools.
The company said its platform also provides performance analytics. Those analytics measure quality scoring, benchmarking and sales, which the company said helps dealers understand what brings the most results for their business.
Also, according to Dealer.com, the platform provides automated creation of personalized website content and offers powered by Cox Automotive consumer data. That content includes relevant inventory recommendations and content targeting that the company says result in a 2 to 2.5 times higher click-through rate and 12% lift on inventory leads, according to a Dealer.com A/B Shopper Engagement Study, December 2016 to January 2017.
Dealer.com also said the platform offers a strong digital retailing experience. That produces engaging experiences that keep shoppers on the site longer, the company said. That retailing experience is also three times more likely to result in lead form submission, according to a comparison of visits with versus without digital retailing activities, Dealer.com-hosted websites, from January to June 2019.
The company also sourced a Cox Automotive Accelerate Platform Close Rate and Profit Analysis from August 2018 to January 2019 in noting that leads created from digital retailing experiences close more often and result in a higher profit than average internet leads.
Dealer.com also noted that its new digital products have earned several awards, including two consecutive Automotive Website Awards, the Highest Rated SEO Provider, and Driving Sales Dealers’ Choice Award for Top Rated Website Provider.