In creating its new digital storefront product, Dealer.com redesigned its vehicle detail pages to include features for consumers such as 360-degree vehicle images on inventory pages through a partnership with Homenet.
Stating that it understands how dramatically the consumer’s car buying process has changed as technology disrupts the industry, Dealer.com — a digital marketing company for auto dealerships — said it launched the new storefront product “to engage customers in the fastest and most effective manner possible.”
The new product boosts transparency along with dealer-customer trust, the company said. That helps improve engagement and bring stronger leads, which can increase sales.
The vehicle detail pages also now incorporate important vehicle information for consumers, according to the company. That information includes easily visible detailed inventory specifications, options and packages and vehicle reviews.
With the new pages, consumers gain increased ability to click through to digital retailing options, including payment calculation, trade-in details and financial applications.
Also, the company has added text-to-phone functionality. Dealer.com said that means shoppers can send listings directly from the desktop to their mobile devices.
In addition to the new VDPs, Dealer.com launched new website capabilities. The company achieved that through a new codebase that it says eases dealers’ ability to implement changes. Also, based on customer preference data from partners Kelley Blue Book and Autotrader, the new platform also automates personalized vehicle inventory recommendations and specials.
Dealer.com general manager Wayne Pastore said in a news release that establishing strong dealer-customer interaction through a combination of data, integration and human-centric insights can “bolster dealer-customer relationships.”
“We understand what motivates customers and how they connect with dealers,” Pastore said.
Dealer.com said the redesign of the vehicle detail pages helps accomplish that, in addition to boosting innovation with its website platform offerings. The company said it bases that innovation on the 1.8 billion online interactions that take place between dealers and clients.
The company said it is investing strongly in new technology, new services for dealers and the entire market. According to its research of VDP activity, Dealer.com found that vehicle photos, prioritized high-level inventory details and requested clear display of options and packages most engaged shoppers. They also asked for more digital retailing options.
The new digital storefront has helped Dealer.com earn several awards in the past year. Among those are two consecutive Automotive Website Awards, the Highest Rated SEO Provider and Driving Sales Dealers’ Choice Award for Top Rated Website Provider.
The company said its new digital storefront’s strong content, digital tools and professional services can “solve the problems and challenges dealers and their customers face now and in the future.”