BURLINGTON, Vt. -

Insurance marketplace DealerPolicy recently conducted a study showing that more than 80% of car buyers would prefer to complete everything relating to their car purchase, including insurance, while they are buying their car at the dealership.

DealerPolicy allows customers to purchase insurance by connecting them with licensed insurance agents while at the dealership or after they arrive home with their new vehicle. With the company’s technology platform, car buyers while at the dealership can review competitive auto insurance quotes from DealerPolicy Insurance Agency and speak with a licensed insurance agent.

Now, Herb Chambers Companies, which DealerPolicy says is one of the largest U.S. automotive groups, has chosen DealerPolicy as its auto insurance services provider.

DealerPolicy vice president of business development Ryan Fitzgerald said that car buyers who use DealerPolicy’s Marketplace platform and then purchase insurance through DealerPolicy Insurance Agency average $60 per month in insurance savings.

“We’re thrilled that The Herb Chambers Companies has chosen us to partner with, and to share our platform with their customers,” Fitzgerald said in a news release.

Digital Dealer Agency is a DealerPolicy enterprise program that allows dealerships to work with an affiliated licensed insurance agency. Those agencies can then benefit from recurring insurance commissions, DealerPolicy said.  

“DealerPolicy was attractive to us for three main reasons,” Herb Chambers chief executive officer Alan McLaren said. “The first is that it offers real benefits for our customers and helps improve their in-store experience — we can now truly provide them with a one-stop shopping experience.”

McLaren added, “The second is that we believe the auto insurance savings generated by this program could increase affordability for additional protection products. Finally, the Digital Dealer Agency program will provide an additional income stream through our licensed agency.”