BROOMFIELD, Colo. -

DealersLink announced Tuesday that it will introduce a new pricing tool at the upcoming 2018 NADA Show in Las Vegas that gives dealers an affordable way to monitor and manage new-car pricing.

To see a demonstration of the new-car pricing tool, visitors can meet with DealersLink dealer consultants at booth 337N.

“We’re offering the most affordable new-car pricing tool in the industry,” DealersLink chief executive officer Mike Goicoechea said in a news release. “On average, dealers who switch from their current tool to ours are able to save more than 50 percent off their monthly bill. Plus, we don’t charge you an extra fee for each additional franchise under your roof,” Goicoechea explained.

Along with rebate and incentive management, the new pricing tool’s features include automated updates, which free up dealership staff from possibly spending several hours per week pricing and updating new cars and competition view, which informs dealers who their new-car competitors are and how they are pricing their inventory.

Additionally, the new tool will also provide dealers with insight into supply and demand for each vehicle.

According to the company, the new-car pricing tool will be available for one flat fee per month, with no contracts and no setup fees.