DealerSocket promoted one of its executives, announcing on Tuesday that Brad Kokesh is now general manager of Inventory+, the company’s inventory management software.

Kokesh, who possesses more than 20 years of automotive industry experience, most recently served as a vice president of sales for DealerSocket. During his tenure with the company, DealerSocket said Kokesh has delivered “white-glove” customer service as he assists dealers in finding solutions to help them maximize profits across their dealership.

“Brad is a tremendous leader who knows the automotive industry inside and out. He knows that maximizing profit per day is a critical element in an inventory strategy, and he will bring that philosophy to Inventory+, helping dealers maximize profits,” said Darren Harris, executive vice president of retail solutions for DealerSocket.

“Brad’s knowledge and experience has already been an asset to our customers, as we continue to innovate the best inventory management software in the market,” Harris continued in a news release.

Before joining DealerSocket, Kokesh spent more than 13 years at Cox Automotive’s Dealertrack, including a time as vice president of sales, managing product sales across the software lifecycle of a dealership.

DealerSocket noted that Kokesh has a deep understanding of the auto industry, having served in leadership roles for multiple dealership groups in the Midwest. His valuable perspective of working in dealerships for years enables Kokesh to understand what dealers need and expect from a software provider.

“Inventory management is overrun with terms like ‘the velocity of turning inventory’ at our competitors, instead of what we believe in, which is utilizing artificial intelligence and machine learning in our software to manage inventory smarter with better insights,” Kokesh said. “The impact of the competition’s philosophy has been that retail sales margins are down more than ever before, hurting the dealer’s bottom line.

“DealerSocket’s Inventory+ has stayed true to its founding strategy: source right, price right, turn correct inventory, and focus on ‘profit per day,’” he said “There is no need to change the strategy every year. DealerSocket’s newest releases at NADA will help dealers source, price and turn with greater profit than ever before.”

Kokesh will be speaking at DealerSocket’s NADA booth on Feb. 15-17 in Las Vegas. To sign up or learn more, visit www.dealersocket.com/nada.