Participants of a new certification program from automotive industry software company DealerSocket will have the opportunity to become certified on one or all of the company’s products, including CRM with its customer-retention tool RevenueRadar.
The program will begin at DealerSocket’s User Summit, which will take place Aug. 21 to 23 in Anaheim, Calif.
For the first part of DealerSocket’s three-part certified program series, users will attend three sessions for beginner-level certification. Six intermediate-level sessions will follow.
In addition to CRM/RevenueRadar, certifications will be available for DealerSocket’s DealerFire websites and digital marketing, DMS products such as iDMS and AutoStar and Inventory+, which is DealerSocket’s inventory management product.
Multiple certification options will be available for each product track. CRM certification will be available for all aspects of CRM marketing and achieving increased sales, and a sales manager-specific certification program will also be available.
DealerSocket will also offer certification for its digital marketing track, including DealerFire’s Ignite tool and digital marketing. DMS certification topics include buy-here, pay-here and retail functionality for AutoStar and iDMS.
Areas of certification for Inventory+ will focus on acquisitions, appraisals and overall inventory management.
After the first two steps at the User Summit, the final stage in the program will take place for users who would like to become a DealerSocket Certified Expert at one of the company’s four U.S. offices.
DealerSocket said its certification classes have been designed with extensive input from top-performing dealership owners/managers. Dealers and DealerSocket employees who are experts in each product will be the class presenters.
“Becoming a DealerSocket certified expert will make each user of DealerSocket’s products a valuable member of any dealership’s team,” DealerSocket’s vice president of professional services and certification program leader Amber Skvarca said in a news release. “DealerSocket certified experts will learn all aspects of DealerSocket’s products, which will help them effectively utilize our best-in-class functionality to grow their dealership’s business, as well as help users develop their careers within the automotive industry.”