Now consumers and dealerships can shop for vehicles on the same website that claims to already have more than 4 million vehicles in its pipeline.

Along with offering a virtual-reality experience for consumers, DealerStrip.com said it also can provide wholesale offers to dealers to facilitate trade among stores and unload old inventory.

Site officials also highlighted that dealers can post want ads for particular vehicles they need for inventory. DealerStrip added there is no cost per lead or increasing monthly rates when a dealer’s closing ratio rises.

The platform includes a sales and marketing suite that can nurture and convert prospects through direct messaging, email marketing, and analytics.

Dealers do not need to upload their inventories. Instead, DealerStrip said it syncs with their websites.

“This saves an immense amount of time, allowing dealers to focus on more important things,” the site said.

And DealerStrip thinks this part might be best. Dealers can list an unlimited number of vehicles for retail sale for $350 a month.

“DealerStrip’s built-in sales and marketing suite ensure that dealers will be equipped with all of the necessary sales tools to efficiently close more deals as a result of one-click email marketing and analytics that show deficiencies in their sales process,” the site said.

“The intuitive interface streamlines the buying and selling processes while giving the knowledge, experience and technology to dealers whom otherwise are not provided with the sales and marketing tools or know-how to efficiently compete in their market using technology that minimizes human labor but maximizes their pipeline,” DealerStrip went on to say.

For more details, go to DealerStrip.com or watch the video available here or at the top of this page.