Dealertrack to host 2nd controller conference aimed at DMS education


Cox Automotive's Dealertrack will welcome industry controllers, office managers and chief financial officers in Park City, Utah for the company’s second ELEVATE controller conference set to begin on Monday.

Along with exploring Dealertrack’s DMS 360, which was first introduced at NADA 2018 in March, from May 21 to May 24, this year’s ELEVATE conference attendees can enjoy two full days of DMS workshops followed by a group networking dinner.

Keynote speakers for the four-day conference include Cox Automotive senior director of industry insights Charlie Chesbrough and Dealertrack’s senior vice president Paul Whitworth. Additional learning sessions aimed at providing more beneficial DMS knowledge will be led by other Cox Automotive and Dealertrack leaders.

“Following the outstanding turnouts at our 2017 controller conference and our first-ever virtual conference, ELEVATE is the next step in furthering our continued educational offerings that take on our people-centric approach,” Dealertrack senior director of marketing and brand management Candy Lucey said in a news release. “Our 2018 controller conference will fuel client’s ability to get the most out of their DMS to ultimately drive dealership efficiency and profitability.”

A registration fee of $395 per person includes all conference course materials, daily meals and the ELEVATE group networking dinner.

“It’s a great opportunity to learn more about the DMS,” said Lee McFee, controller of Wes Finch Auto Plaza. “The expertise of the instructors is amazing. They’ve worked in dealerships and implemented these ideas so they really do know best practices—it’s a real resource.”

Additionally, Dealertrack’s next user conference, DMS Edge, is set for Sept. 21 this year.

Click here for more information about ELEVATE and registration details for the event.

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