ST. LOUIS -

Dent Wizard International has gained two auto service brands from Image Auto, a New York-based auto reconditioning and wheel repair services provider it recently acquired.

Dent Wizard announced on Wednesday that it has acquired Image Auto’s mobile reconditioning services brand, as well as its full-service mobile wheel refinishing and custom coatings shop, Rim Doctor.

“I’m super excited about having Paul and the rest of his team join Dent Wizard. They have developed a winning culture, and have built a reputation for high quality repairs and excellent customer service,” Dent Wizard chairman Terry Koebbe said in a news release. “I expect this joining of the two companies to be a win for everyone, especially all of our customers.”

Along with Image Auto founder and chief executive officer Paul Daly, members of Image Auto’s management team Jeremy Kappes, Peter Schultz and Tyrell Zechin, have been brought aboard to help Dent Wizard build dealer relationships through outreach marketing and brand building, according to the company.

Founded in 2014, Image Auto has served customers located in Central and Western New York, and Eastern Pennsylvania and Northern Philadelphia.

Additionally, Daly also hosts “Dealers Compressed,” a weekly podcast that aims to spread information that can help dealers work through current challenges that they may face.

“This move is going to supercharge our vision at Image Auto, which is to deliver a holistic cosmetic reconditioning solution to dealers that will truly be a weapon in their ongoing battle with margin compression,” Daly said.

“The combination of Dent Wizard’s relationships, experience and resources with our team’s passion, energy and progressive thinking are a home-run. I believe our new partnership with Dent Wizard will mark a substantive change in the way dealers solve their cosmetic reconditioning challenges at scale. Great things ahead!”