Dealers who are interested in achieving higher-quality conversations with qualified buyers can now access more business and artificial intelligence from Dominion Dealer Solutions CRM with the help of newly integrated customer intelligence software from its DealActivator solution.

Dominion announced Monday that it has built its DealActivator technology into the Dominion Vision CRM to provide dealers new streams of highly-qualified customers to turn more aged inventory, acquire in-demand vehicles and develop long-standing customer relationships.

“This marriage between the two best technologies in the industry will increase dealer's efficiency and visibility to their most valuable customers,” DealActivator founder Alan Andreu said in a news release “These factors will increase the usage of both tools while driving higher results.”

According to Dominion, the decision to enhance its CRM is a move in response to popular dealer demand for access to DealActivator technology that is designed to pair customers with on-the-lot vehicles in a ‘3T format’ — tier-to-tier, term-to-term, and trim-to-trim.

“The strength of DealActivator's real-time ‘3T logic’ matching partnered with the intuitive knowledge of Vision CRM is unlike any other CRM system. Vision combines the largest, most important areas of DealActivator,” the company said.

Along with the ability to increase sales by connecting dealers to user-specific customers who are in a positive equity position, dealers can now more easily get an understanding of what vehicle best meets each individual customer's needs and take advantage of a new DealActivator priority page that has been built into the Vision CRM. The page is designed to help sales reps and other users conveniently identify quality leads who are in a positive equity position, according to Dominion.

Additionally, Dominion’s DealActivator was the 2018 Dealers’ Choice Awards gold winner for equity mining and 2018 Automotive Website Award Sales Process winner, according to the company.