Dominion introduces video marketing platform for dealers


Dominion Dealer Solutions announced on Thursday that Dominion Dealer Specialties has introduced LiveLot, a fully responsive video marketing platform that supplies auto dealers with full-service video marketing strategies and tools.

On the LiveLot mobile app, dealers can make and publish vehicle inventory videos with custom voiceovers, vehicle walkarounds and customer testimonials.

“In the past several years, the car buying process has transitioned from the brick and mortar showroom to the virtual showroom. In this more competitive environment, it is imperative that automobile dealers take full advantage of any opportunity to differentiate themselves from the competition and drive prospects to their physical locations,” Dominion inventory solutions general manager Shane Marcum said.

The new platform's dealer portal allows them to manage all of their video content in one location via a live dashboard that includes in-depth analytics for both consumer engagement and individual vehicles. Dealers can also build customizable landing pages for each of their videos.

“Our new feature-rich video offering, LiveLot, virtualizes the traditional selection and presentation steps of the 'road to the sale' and acts as an integrated part of the customer’s virtual showroom,” Dominion inventory solutions associate product manager Shelley Hoffman said. “By helping auto dealers with the shopping process, our video offerings drive prospects to the dealership lot who are engaged with the dealer’s sales team and ready to negotiate and close.”

Additionally, Dominion said each video is personally designed to maximize reach and enhance customer engagement. 

For more information regarding LiveLot's offerings, visit

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