A dealer lands a potential customer who has changing vehicle preferences; wanting a sporty model for a while before switching to a hulking SUV. That scenario makes signing a vehicle lease or a retail installment contract prohibitive.
DriveItAway says its mobile tool that has developed traction in the “gig” economy for ride-sharing services such as Uber and Lyft now can provide vehicle-subscription capabilities to satisfy the dealer and that unique customer.
DriveItAway announced on Thursday that it is the first company to launch a dealer provided platform/customer focused app that offers both rental vehicles for “gig” economy and ride-share drivers with a “path to ownership” and now a comprehensive subscription. Also defined as a longer-term rental offering, this solution is for individuals not driving in the “gig” economy and want a vehicle without any ownership or lease commitment, the ability to switch to a different vehicle at any time and the convenience of having insurance, maintenance and roadside assistance all included in the deal.
With this “groundbreaking” Software as a Service technology, DriveItAway highlighted that it is moving further along in its mission to provide the “Swiss Army Knife” technology platform for dealer implemented Mobility as a Service.
DriveItAway’s platform created exclusively for dealers focuses on the “low hanging fruit” of current shared mobility offerings.
“We are very excited to offer this new addition to our app and platform, exclusively for car dealers,” DriveItAway president and chief executive officer John Possumato said in a news release. “We pioneered the turnkey solution for dealer focused car rentals/car sharing for Uber and Lyft drivers with a ‘Path to Ownership’, now we are bringing the ‘subscription’ or long term rental side of this business back to dealers for non-ride share drivers with an easy, low-cost way for a dealer to satisfy this emerging market for both individual consumers and small businesses.
“As a long-time veteran of automotive retail and commercial fleet sales, I am particularly excited about the growth for subscriptions, what we have branded our ‘Business Preferred Lease’ to satisfy the intermittent vehicle needs of small businesses that have fluctuating or seasonal vehicle requirements, where the commitment of a traditional purchase or lease might not make sense, and a conventional longer-term rental might be too expensive and not come in a comprehensive package with insurance, maintenance, etc,” Possumato continued.
“Local dealers have historically served this market for local businesses, and we are proud to provide the only dealer focused platform to enable this, along with our turnkey solution to rent, sell and service the rapidly growing ride-share and ‘gig’ economy driver market,” he went on to say.
Possumato also is among the experts, executives and entrepreneurs slated to appear during Used Car Week, which begins on Nov. 11 at the Red Rock Resort in Las Vegas. Early bird registration discounts are available through Oct. 1.
The agenda and more details can be found at www.usedcarweek.biz.