DriveItAway, which focuses on dealer-focused shared mobility, said Wednesday it has bought the technology and assets of Whip Inc., while also announcing it has ended its association with HyreCar.
Regarding the latter move, DriveItAway explained that it allows the company to “fulfill its mission of working exclusively with automotive retailers.”
Through the acquisition of Whip, DriveItAway will aim to provide dealers a “Swiss Army Knife” platform for mobility-as-as-service.
In essence, the company will provide a cloud-based service that lets dealers offer car-sharing for Lyft and Uber drivers, vehicle subscriptions, dealer-centered peer-to-peer car-sharing and other mobility-as-a-service products.
“The platform will ultimately offer a dealer their own custom-labeled shared mobility ‘store,’ while at the same time benefiting from the greater network of dealers on the DriveItAway platform, providing the first Amazon-type national one-stop shop for national, dealer-network-based shared mobility,” the company said in a news release.
The purchase also brings in the operations and technology team of Whip, led by Adam Potash, the chief executive of Minds’ Eye Innovations. Potash will be the new chief operating officer of DriveItAway.
“As far back as 2011, I created one of the first Uber-like ride-sharing apps for taxi companies in New York City,” Potash said in a news release. “Now, partnered up with John Possumato, the leading dealer focused Mobility-as-a-Service thought leader, we have the message, the partners and the platform to truly be the industry solution, to provide everything so that a dealer can take shared mobility offerings any direction they see fit for their local circumstances, even uniquely customized solutions for each store, all powered by DriveItAway.”
Possumato is the president and chief executive officer of DriveItAway. He adds, “I am very excited to begin this new era of dealer focused shared mobility for DriveItAway, with ground breaking software that allows a dealer to successfully implement a turnkey new profitable service, providing temporary vehicles with a ‘path to ownership’ for Lyft and Uber drivers, as well as offering any other car-sharing, subscription or ride-sharing model that may make sense for their own clientele.
“DriveItAway has always focused exclusively on enabling car dealers to leverage new shared mobility models. Now, without the distraction of a consumer-based model, with our new dealer platform we can be laser focused exclusively on the specific needs of automotive retailers in implementing all aspects of Mobility as a Service,” he said. “True to my vision when I first conceived of this mission of bringing all of these new modes of consumer transportation back under dealership management and control, we have the dedicated tools, including the software applications and team, to carry this out.”