DriveItNow, GoMoto to power NADA's 'Modern Dealership Experience'


DriveItNow and GoMoto will lead NADA’s “Modern Dealership Experience” during its convention in New Orleans later this month.

During the presentation, the companies are set to discuss the latest disruptive technological developments that can help dealers boost sales and enhance service experiences for online buyers.

“Consumers want to complete more of the car buying process online,” said DriveItNow president Tarry Shebesta in a press release.

"Through our patent-pending Shop-by-Payment feature and Automotive Digital Retailing platform, DriveItNow creates a better online to offline consumer experience and gives dealers a competitive edge.”

Additionally, DriveItNow said it will review solutions concerning everyday dealership challenges as market competitors are continually capitalizing on car buyers changing shopping preferences.

Following “Modern Dealership Experience,” demonstrations will also take place throughout the convention.

“GoMoto will demonstrate our breakthrough, patent-pending self-service technology for the service drives and showrooms.” said GoMoto chief executive officer Todd Marcelle.

The company offers cloud-based customer engagement solutions via its HUBKiosk Platform.

“This technology is designed to enhance the modern car buying experience, meet the demands of today's consumers, and enhance the bottom line,” said Marcelle.

NADA’s four-day convention begins on Jan. 26.

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