Automotive digital marketing and retailing technology provider DriveItNow’s patent-pending Shop-by-Payment digital marketing tool has been integrated into DealerPeak’s recently launched CarDog Solutions websites for independent dealers.

From DealerPeak’s unified Web-based platform, online visitors can access DriveItNow's Shop-by-Payment tool to determine what combination of vehicles and finance programs they qualify for in real-time, the company announced Tuesday.

“DealerPeak recently launched CarDog Solutions, a cloud-based mobile-first technology solution,” DealerPeak's chief product officer Rick McLey explained in a news release.

“We’re including websites, SEO, inventory pricing, photo and description management, CRM, automated processes, notifications, desking, evaluations, SMS, Telephony, call recording and reporting, all in a single real-time management tool.”

Meanwhile, the Shop-by-Payment tool is designed to calculate factors including based on a customer's desired payment, personalized soft-pull credit bureau information, trade-in equity, bank finance programs and VIN-specific dealer inventory.

“DriveItNow's Shop-by-Payment solution drives sales to our dealership like no other marketing tool we use,” added NIADA member Scott Shook from Shook Automotive.

Additionally, this week, DealerPeak representatives will be at the National Independent Automobile Dealers Association convention in Orlando, Fla., for a live product demonstration at booth No.1111.

“Independent dealers are playing catch-up with regard to digital marketing and retailing,” DriveItNow president Tarry Shebesta said. “Franchise dealers have been using digital services like DriveItNow and DealerPeak with great success for many years.

“Now, through our partnership, DriveItNow and DealerPeak can offer Independents an affordable service tailor-made for them that helps them compete head-to-head in the online automotive marketplace.”