Capstone Technologies Group is pushing more financial resources into DrivenIQ, which previously highlighted its successes coming out of NADA Show 2022.

The technology company that looks to help businesses best advertise to their ideal customers announced this week that it has raised $15 million in a Series A funding round backed by Capstone Technologies Group, which acquires, operates and organically develops disruptive technologies.

Capstone Technologies Group acquired an initial minority interest in DrivenIQ last October and has since invested additional capital to further accelerate DrivenIQ’s growth.

Founded by Albert Thompson, DrivenIQ specializes in helping brands unify, collect, normalize and ingest consumer data to better engage with their ideal customers.

During the first six months of this year, DrivenIQ said it has more than doubled its monthly revenue. And in July alone, the company said revenue grew 112% compared to January.

“Albert and the DrivenIQ team epitomize the technology innovators who are changing the face of business today,” Avenel Financial Group Founder and Capstone Technologies Group president Mike Pruitt said in a news release.

“DrivenIQ’s robust and impressive technology stack helps brands build, own and store audience data in a way that is meaningful to their business use cases. We’re pleased to help DrivenIQ continue to drive substantial growth,” Pruitt continued.

Executives said this funding supports the expansion of DrivenIQ’s Customer360 AMP (Audience Management Platform), called VisitIQ, composed of custom first-party data, location geo-device data, predictive artificial intelligence modeling and custom micro-audiences, VisitIQ site audience tag technology and its latest solution, DrivenID Identity Graph.

The DrivenID Identity Graph can organize, connect, unify and analyze online and offline consumer and behavior data for more than 14 billion customer records identifying over 230 million U.S. households.

Working in tandem with VisitIQ, Identity Graph can give brands and marketers the most comprehensive 360-degree real-time audience view, ushering in the future of “people-based” data-driven strategies.

Pruitt says that Capstone was attracted to DrivenIQ for the company’s ability to eliminate ad waste, provide higher ROI, and more effectively monetize real traffic through real measurability, starting and ending with a data first approach.

Thompson said the company’s partnership with Capstone Technologies helps DrivenIQ continue to fill significant voids in the customer data platform market, which he expects to reach $15 billion by 2026.

“We appreciate Mike and Capstone Technologies for supporting and recognizing the importance of technologies that collect and model complex and vast volumes of data,” Thompson said. “Our unwavering goal is to create an AMP rooted in AI-driven decisioning, customer experience analytics and micro-segmentation analytics to help drive marketing efficiencies, data accuracy and activation to solve endless use cases.

“This will ultimately drive a true 1-to-1 customer to brand personalization ecosystem. Our funding will help us reach our goal and revolutionize the way data platforms manage audiences at scale,” he went on to say.