Former Kelley Blue Book and Autotrader executive Rick Wainschel is now the vice president of analytics at global marketing company Epsilon.
Wainschel, who joined the company the week of Feb. 19, will head up analytics strategies designed to provide strategic consulting and optimize consumer outreach for Epsilon’s automotive clients, a company spokesperson said via email.
“His goal will be to achieve effective, efficient and personalized experiences for consumers through every stage of the automotive purchase decision and ownership journey,” the spokesperson said.
The automotive clientele is across all three tiers of the industry and includes nearly all the major OEMs and more than 15,000 dealers.
Epsilon acts as a consultant to automakers, dealers and dealer groups on building and maintaining consumer connections and relationships.
“Rick will play a crucial role in determining the strategic context and tactical understanding of analytics across the automotive ecosystem,” the spokesperson said. “In doing so, he will help clients reach their business objectives through efficient and effective programs that draw upon rich, robust data sets and the insights created from them.”
Rick Wainschel, Epsilon. Photo courtesy of company.
Wainschel had been vice president of client analytics and insights at KBB and Autotrader since 2011. From 2002 to 2010, he was senior vice president of brand strategy and market intelligence at KBB.