RANCHO DOMINGUEZ, Calif. -

EVOX Images announced Wednesday that it has released the latest version of its RelayCars app after adding major updates that provide shoppers with more detail and vehicle research options during their virtual showroom tour experience.

 The app lets users explore hundreds of make and models’ interiors and exteriors that have been on the market since 2015 via 360-degree imaging.

Since its inception, RelayCars has been downloaded more than 1 million times, the company said.

In addition to a new feature that enables color changes based on product-correct color options and more immersive photography, the new RelayCars 7 includes a new “Featured Vehicles” room, which highlights a curated selection of both new and noteworthy vehicles.

“We are very excited to debut these new features that will continue to improve the car shopping experience,” EVOX Images chief executive officer David Falstrup said in a news release. “There are so many advantages to a virtual showroom for car buyers, giving them access to experience hundreds of different makes and models that would otherwise not fit on the showroom floor. RelayCars 7 has evolved to become a greater asset to both the dealer and the shopper.”

Additionally, with RelayCars 7, there are also downloadable experiences in the app such as American Muscle Cars, Virtual Showroom and a Virtual Test Ride.

RelayCars 7 is free to download via the Oculus Samsung Gear VR Store.