Paul Potratz often looks like he’s in exclusive company by his dapper appearance at Used Car Week and other industry events.

Well, POTRATZ now is among companies that are part of an exclusive project involving Facebook.

The dealership marketing firm was asked to participate in an exclusive Facebook Alpha Program focused on testing the efficacy of the Messenger Lead Ad type.

POTRATZ indicated the limited number of agencies asked to participate were required to run campaigns utilizing this revised ad format over the course of a four-week period in order to provide Facebook with comments and findings.

“Very few agencies were selected to join this testing group, and we’re honored Facebook thought of us and sought out our professional opinion on the quality of leads being provided by this ad type,” said Paul Potratz, the firm’s chief operating officer, in a news release

In order to be considered for the Facebook Alpha testing program, POTRATZ explained advertisers needed to be considered:

— Avid and proficient users of the platform for the purposes of advertising

— Generating above average lead counts for their clients

— Having substantial number of clients on Facebook

Throughout the two-phase program, advertisers were expected to define what constitutes a qualified lead for their clients; then track their success rates for review by Facebook, as well as their overall experience utilizing the ad type from creation to conversion.  

POTRATZ is currently one of the few agencies recognized by Facebook as a Facebook Adverting Agency. The company has multiple clients currently focusing all of their advertising efforts on Facebook, having helped these companies make the switch from more traditional advertising means; increasing the effectiveness of their marketing and overall success.

To learn more about POTRATZ, visit potratzny.com.