ACERTUS appointed Jen Cole and Eash Sundaram to its board of directors, with the company’s chief executive officer saying they bring extensive technology, automotive, logistics and supply chain experience.

The addition of Cole and Sundaram to its board can help ACERTUS expand technology and e-commerce services driving its marketplace strategy, said the company, which is a tech-driven automotive logistics provider.

Cole is president of Sincro, leading a global organization that delivers technology-enabled digital marketing services to the automotive industry. She was previously senior vice president of digital at CDK Global.

Sundaram, who previously served as chief digital and technology officer for JetBlue Airways, currently serves as an operating executive of Tailwind Capital, ACERTUS’s equity partner, and currently serves on the board of organizations such as SolarWinds, WESCO Distribution and SITA.

For JetBlue, Sundaram was responsible for the airline's Innovation Hub, digital systems, data science, and technology strategies, which served to boost the customer and crewmember experience.

“[Cole and Sundaram] share our commitment to innovation; their proven ability to effectively scale operations and technology solutions makes them truly valuable additions to our board as we continue to provide a connected marketplace for our customers, carriers and drivers.” ACERTUS chief executive officer Trent Broberg said in a news release.