With the motivation being on empowering OEMs, LotVantage recently announced the addition of Dave Yeargin as vice president of strategic initiatives.

The company indicated Yeargin will assist in the growth of LotVantage’s Brand Manager customer footprint, with a particular focus in the powersports vertical where he has participated for the past 20 years.

LotVantage’s Brand Manager is a complete digital marketing solution that can help OEMs seamlessly market their promotions and advertisements to consumers through their dealers’ social media channels.

“LotVantage is excited to bring on a veteran in the industry with Yeargin. As our OEM Brand Manager continues to grow, Yeargin will play a vital role in our strategic partnerships,” LotVantage president and chief executive officer Matthew Brown said.

Previous to joining LotVantage, Yeargin served as director of strategic initiatives at DX1, a dealership management software division of Dominion Enterprises. Dave was co-founder of ZiiOS, one of the powersports industry's first cloud-based dealership management solutions, which was subsequently acquired by Dominion Enterprises in 2010.

“I’m passionate about delivering solutions to the industry to improve profitability using advances in technology. LotVantage provides a complete set of solutions for inventory marketing and social media. I’m extremely honored to join the team on their journey,” Yeargin said.

Prior to the time with Dominion and ZiiOS, Yeargin was an owner of two multi-line powersports dealerships in the early 2000s, learning firsthand the needs of the powersports industry. These experiences have uniquely prepared Dave for this position with LotVantage.

“Yeargin’s addition to the team will expedite the growth of LotVantage and our OEM Brand Manager,” said LotVantage vice president Jim Jabaay. “We look forward to the leadership, experience and knowledge Yeargin brings to the team.”