Former TrueCar VP joins CompetitorPro as co-founder


CompetitorPro announced that Eric Cotter — former TrueCar vice president of used car product — has joined chief executive officer and founder Steve Greenfield, who started the company in August as the co-founder.

In January, Greenfield introduced the CompetitorPro product to dealers at the NADA Convention & Expo.

CompetitorPro is an intelligence solutions tool designed just for automotive dealerships. It uses complex algorithms to summarize insights to provide dealer clients with useful analytics and actionable recommendations.

"Eric is one of the strongest industry players that I know," Greenfield said in a news release.

"Given his extensive industry connections and his vast history of automotive product development for consumers and dealers, Eric was an ideal choice to join CompetitorPro as we look to accelerate into the next critical phase in our growth story."

Currently, Cotter oversees all product management, marketing and sales within the company.

CompetitorPro co-founder Eric Cotter. Photo courtesy of CompetitorPro.

At TrueCar, he was responsible for cultivating consumer and dealer products for the company’s used car shopping and trade-in experiences.

"While the push for consumer transparency over the past 20 years has given the market great efficiencies and consumer confidence, car dealers are still left making complex operational decisions with only 'fuzzy' market averages & aged sales/registration reports," Cotter said. "The foundation that Steve and team have built give us a unique ability to address several challenges and frustrations facing car dealers each day. Together we will build on this foundation and enable dealers to make the most informed decisions with a competitive edge that was never possible before now."

Before his role at TrueCar, Cotter served as vice president of automotive product and innovation at Credit Union Direct Lending and senior product manager of Innovation for Kelley Blue Book.

For more information about the new product or a demo, visit

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