“Two wheels. One planet. Zero emissions.”
That is the motto for Silicon Valley-based electric personal mobility startup GenZe. The company started out in 2012, developing IoT-connected electric scooters and bicycles in Fremont, Calif.
GenZe says that since then, it has become a key supplier within the shared mobility category, launching fleet electric bikes and scooters with public operators as well as fleets in the tourism, delivery, college and corporate sectors.
On Monday, GenZe announced it joined the North American automotive division of automotive engineering company, Mahindra Group. The companies say the acquisition reflects the personal transportation industry’s rapidly changing landscape in 2019.
That changing landscape includes bikeshare acquisitions by Uber, Lyft, and Ford Motor Co.
“Mobility is rapidly evolving and we’re adapting to these changes to stay at the forefront of personal transportation,” Rick Haas, chief executive officer of Mahindra Automotive North America, said in a news release. “Ultimately, we are a mobility business and we see GenZe as a great addition to our growing portfolio of purpose-designed transportation solutions.”
The companies note that their partnership will combine Mahindra Automotive’s design, engineering, and manufacturing resources with GenZe’s expertise in the two-wheeled electric vehicle category.
GenZe started out with an initial product offering that featured a consumer e-Bike and what it describes as “the world’s first IoT e-Scooter featuring telematics.” The brand went on to offer a smartphone-connected electric bicycle.
Mahindra Automotive North America began operations in 2017, offering the Roxor off-road vehicle, which it says is creating a new subsegment in the “side X side” industry. The company says it is a finalist for the United States Postal Service replacement vehicle program.
“Micro-mobility — in the form of electric bikes and scooters — has become one of the fastest growing segments in transportation, as we work to provide ‘last-mile’ solutions within heavily congested cities,” Tom Valasek, GenZe chief commercial officer, said in a news release. “Joining Mahindra Automotive will give GenZe access to resources and scale. We can grow our platform of products faster and continue to build our connected digital offerings.”