Naked Lime Marketing has announced that its digital reputation management service for dealers has been approved by General Motors for the 2013 Standards for Excellence program.

Moreover, dealers using its marketing services may be eligible for reimbursement for these services under the GM iMR (In-Market Retail) Turnkey Program in which GM reimburses dealerships for a portion of eligible local advertising and marketing costs incurred from approved vendors, officials shared.

Naked Lime contends that its reputation management package for GM dealers includes “everything they need to monitor what their customers are saying online and to help develop credible online reviews for their dealership.”

The company also shared that it offers options for dealers working to manage a store’s online presence.

“The Response Handling Service enables dealers to more effectively monitor the entire web, encourage positive reviews, and manage negative reviews. The Social Marketing Management Service helps put the dealer's brand where consumers are looking on the top social and local sites,” the company said.

To enroll in any of the GM-approved reputation management services from Naked Lime, visit http://repman.nakedlime.com.

For more tips and tools for advertising and reputation management, see the Dec. 1–15 issue of Auto Remarketing and look for the special “Advertising Ideas for Dealers” section.