Here’s an example of what happens after an acquisition takes place.

Green Line Automotive announced it has been selected by Driven Data as a preferred partner to take over its paid media partnerships as that firm focuses on first-party data audiences and analytics.

Driven Data was acquired by Polly in June and will be continuing to serve the automotive industry, providing first-party data audience and analytics solutions.

“As they evolve and scale, they have decided to end their direct-to-dealer marketing solutions such as paid search, social, and OTT,” the companies said in a news release.

Driven Data (now Polly) has partnered with Green Line Automotive to continue to provide its dealership clients with digital marketing solutions.

“We have carefully chosen Green Line to carry our torch in the industry because they believe entirely in the power of leveraging your data to bolster lifetime customer value and acquire more new customers for as little expense as possible,” said Ashley Kolb, senior director of product and technology operations at Polly.

Green Line Automotive’s mission is to deliver tier one automotive advertising expertise, technology, and service to tier three dealers.

The company’s focuses on giving every dealer the best in technology with a fully customizable approach, which can give stores an advantage over their competition.

Green Line’s digital strategy is focused on having paid search and paid social campaigns convert into highly qualified walk-ins, calls and leads for dealerships.