Gubagoo announced Tuesday its behavioral analytics-based chat and website engagement platform for dealer websites is now fully optimized for mobile.

What does this mean for dealers using the tool?

Gubagoo explained its dealer customers can now track and then relevantly target every visitor that hits their website via a smartphone or tablet with the free mobile tool.

Gubagoo Mobile works on any native smartphone or tablet device and requires no app downloads.  

On the other side of sales, it keeps car shoppers right on the dealership’s mobile site, and doesn't force the consumer onto another page, the company noted.

“The auto industry is just starting to talk about ‘responsive’ dealer website design for desktop. But at Gubagoo we’ve been putting a powerful analytics ‘brain’ –  which tracks, scores, and then relevantly engages every site visitor – to work on dealership sites for over a year. And now all our unique analytics, chat and engagement tools are available on mobile,” said Brad Title, chief executive officer of Gubagoo. “Very soon, mobile will overtake the desktop as the way most people access dealer sites. And if a dealer’s vendors don’t enable smarter chat and more relevant site communications on mobile, they’re throwing 30-40 percent of their traffic away.”

The company also shared some statistics that show Gubagoo Mobile’s pilot success.

The 1,200 dealerships that tested Gubagoo Mobile over the past five months noticed their mobile chat-to-lead conversion rates were higher (74 percent) than for chats happening through the desktop (71 percent).  

“When we ‘flipped the mobile switch’ on the Gubagoo platform, our dealer websites had such a surge in chats and calls, that we had to dramatically staff up our 3rd-party chat and call labs. That’s the power of mobile car-shopping in action,” said Title.