Doppler is a proprietary technology platform and delivery network that allows OEMs and dealers to offer personalized, on-demand test drives anywhere, at any time.
On Thursday, the company said that after two years of development, beta-testing and OEM pilot programs involving more than 1,000 Doppler deliveries, Doppler is now available in major markets nationally.
Doppler says its services can help solve the following problem: Consumers desperately need shopping experiences that are convenient, personalized and on-demand. The auto industry has adapted to that reality digitally and online. However, Doppler sources the company, Urban Science, in noting that 83% of new car shoppers will never buy a car without test driving it.
You can’t bring the dealership to the consumer, Doppler says. But the company said it helps bring a brand and product experience to the consumer at home “and is proven to convert to a sale.”
Doppler Automotive, an AVC Capital company, says it has been building a platform for today’s needs over the past two years, and the company says that has helped drive efficiency and scale for automotive OEMs and dealers.
“In order to thrive in today’s marketplace, you need solutions that are best for the customer, drives sales for the dealers, and achieve the brand objectives of the OEM — all seamlessly. I see all that in Doppler,” said auto industry executive, retailer and AVC Capital board member, Jim Press, in a news release.
Doppler was created to coordinate different needs of the consumer, the OEM and the dealer, said Doppler managing director Dean Braunstein.
“Consumers expect a retail experience tailored to their needs,” Braunstein said.
He continued, “Dealers are seeing large declines in showroom traffic. OEMs are challenged with both retention and conquest in an increasingly complex market where omnichannel brand experiences are a key differentiator.”
Doppler says it has been deployed by mass market and luxury brands at Tier I and Tier III. The company said that with the decline in showroom traffic, Doppler gives consumers a good experience and a strong reason to visit a dealer to purchase, with a high close rate.
The company said more than 80% of consumer participants owned a competing brand. Almost 90% planned to visit a dealer following the Doppler test drive experience.
“Doppler helps dealers generate traffic and OEMs grow market share,” the company said, noting that it is adding markets daily throughout 2020.