Gubagoo describes itself as a provider of “conversational commerce” products for automotive dealerships and OEMs.

Now, its customers can use Apple Business Chat, which Gubagoo says is a new way for users to communicate directly with businesses using the native Messages app on iPhone and iPad. The company notes the product helps consumers instantly connect with dealerships through the Messages app and view vehicle inventory, ask vehicle-related questions, book a test drive and schedule a service appointment.

Brad Title, chief executive officer of Gubagoo, said in a news release his company is supporting Apple Business Chat as a new way for automotive dealerships “to interact with millions of iOS users.” He added that automotive dealerships and OEMs that use Gubagoo can sign up to try Apple Business Chat beta.

Gubagoo notes that with Apple Business Chat, all conversations instantly route to Gubagoo’s professional chat specialists, who are available to respond 24 hours a day, seven days a week, on behalf of the dealership. Customers can always reach a live person and are always in control of whether they share any contact information with a business.

To start Apple Business Chat, customers can click the “Chat with Messages” button on a Gubagoo-enabled dealership website. A conversation with Gubagoo’s chat specialists will open instantly in the Messages app, and users can respond whenever it is convenient for them.

Gubagoo says Apple Business Chat is available in beta for users and businesses around the world, and is built into iOS 11.3 and higher.