Dealerships with access to the automotiveMastermind (Mastermind) product can now deliver prescreen offers to consumers through a partnership between automotiveMastermind and TransUnion that will help dealers identify highly qualified customers coming to the dealership for service.

The service is possible through serviceMastermind, which informs dealers when qualified customers are in the service drive. Customer data from TransUnion gives dealers insight about those customers, allowing those dealers to perform new sales outreach.

Through TransUnion’s involvement with the product, dealers can pull real-time credit-based information to understand the needs of consumers in the dealership showroom or those patronizing the service department. Through faster assessment of a customer’s creditworthiness, dealers can deliver the right offer, to the right customer, at the right time, according to the company.  

“The combined power of our partnership with TransUnion, and IHS Markit data, gives dealers greater visibility on who is servicing at their dealership, including contract, loyalty and garage indicators, allowing them to market to service customers with the right message,” Johannes Gnauck, chief executive officer and co-founder of Mastermind, said in a news release. “We want to provide dealers with the most compelling, market-relevant data possible to strengthen the customer experience and, ultimately, customer relationships.”

Brian Landau, senior vice president and automotive business leader at TransUnion, said in a news release, “Through the partnership, dealers will have the right tools to grow their prescreen functionality and build demand, while equipping their customers with a more seamless car shopping experience.”

All eligible Mastermind dealer partners will be able to use serviceMastermind in the first quarter of 2019. Some Mastermind dealer partners have tested the product, and early tests show 65 to 80 percent of customers were activated into the sales workflow, and 27 to 52 percent of those converted customers purchased a vehicle through that dealer.