Adding resources and upgrading its account management team, enterprise dealer management system company DealerBuilt has promoted Kathy Henderson to national accounts director.

Henderson is responsible for client retention, and she manages account managers who help customers use DealerBuilt’s products and services.

DealerBuilt executive vice president Veronica Dunford described Henderson as “an ideal client advocate.”

“As an account manager, she demonstrated strong leadership and is known as a trusted partner to her clients,” Dunford said in a news release. “They often state that a big part of their success comes from knowing they have excellent representation with Kathy. At DealerBuilt, we preach that everyone in the company aids in the success of our clients.”

Dunford continued, “Customer satisfaction should be at the forefront of everyone's mind, regardless of their position. As our national accounts director, it will be incumbent upon Kathy to ensure thought leadership centers around our goal of 100% customer satisfaction and that our clients have the level of support, communication and commitment they expect from DealerBuilt.”

The company described Henderson’s team as consisting of highly trained account managers, and those managers have in-depth product knowledge. Through virtual and face-to-face client site visits, they create business relationships with dealer principals, general managers and all levels of dealership management.

DealerBuilt says it was formed in 2008 to bring an enterprise DMS to market that offers automobile dealers and dealer groups a strong alternative to traditional market offerings. Since then, the company says customers have expressed continued interest in what it describes as its more modern, scalable platform. That platform, according to DealerBuilt, emphasizes being a dealer advocate for new and innovative services in the area of DMS.

Now, DealerBuilt provides a DMS to hundreds of dealers, and the company says the product empowers their staff to build the processes that are most suitable for them, with a system it says is centered around their customers.

“During times of growth, client satisfaction can often take a back seat to new installations and the growing pains this sometimes brings,” Henderson said. “The national account manager position was created to ensure we always place the correct emphasis on direct client interaction. It is my passion to educate clients on DealerBuilt’s offerings and to boost their success by ensuring our internal processes exceed client expectations. I feel privileged to head up this team.”