HookLogic, provider of e-commerce media solutions and services, has announced a new partnership with auto research company PureCars that officials say can help lead to more walk-in traffic and incremental sales for dealers.
Under the partnership, PureCars will leverage HookLogic’s Lead-to-Show incentive solution for the more than 1,500 automotive dealerships they represent.
PureCars aims to address the top concerns of a car shopper using a fully automated technology for the dealership, officials noted. This goal is achieved in part by providing car shoppers with PureCars Value Reports, which include detailed information that conveys the value in a vehicle.
HookLogic’s Lead-to-Show solution is expected to generate additional walk-in traffic from car shoppers who view the Value Reports, resulting in incremental sales.
“We are excited to have HookLogic as another industry leading integrated partner,” said Jeremy Anspach, president of PureCars. “The result of our partnership allows dealers, who subscribe to both products, an even higher ROI, which is what our integration partnerships are all about.”
Given the fact that car shoppers often spend hours in online research before stepping into a dealership, HookLogic helps accelerate the decision process and provides in-market customers with an easier buying experience.
“We are excited to partner with PureCars,” said David Metter, president of automotive for HookLogic. “This is just the first stage of a very synergistic relationship of two progressive companies. We are now poised to build industry-leading solutions for car dealers.”