HyreCar bolstered its leader team again on Monday by naming another c-level executive.

The carsharing marketplace for ridesharing announced the appointment of Henry Park, who HyreCar considers to be a widely respected digital marketing thought leader, as chief operating officer.

Park arrives about a month after HyreCar announced the appointment of Scott Brogi as its chief financial officer.

“I am pleased to announce the appointment of Henry Park as our chief operating officer,” HyreCar chief executive officer Joe Furnari said. “We are reaching a key inflection point in our company’s history, and as we continue along our growth path, I believe Henry’s unique skill set and industry contacts will play an important role in improving the pace of operational execution.

“I look forward to working closely with Henry to create value for our shareholders over the long-term,” Furnari continued.

As part of HyreCar’s growth plan, Park will be working with the company’s leadership team to improve HyreCar’s end-to-end user funnel, streamline the rideshare insurance claims process and optimize customer service to improve the overall user experience.

“Ridesharing is undoubtedly the future of mass transportation, and I am thrilled to join the management team of HyreCar, a clear innovator within the Mobility-as-a-Service ecosystem,” Park said.

“I am grateful to have the opportunity to work alongside such a diverse and skilled team to expand the HyreCar platform and solve some of the biggest bottlenecks facing the ridesharing industry today,” Park continued.

Prior to joining HyreCar, Park was chief operating officer and head of marketing at SearchForce, a paid search and social media bid management platform for digital marketers, where he oversaw the development and integration of successful marketing plans and media strategies.

Previously, as the executive director of traffic acquisition at YP.com, Park established strategies for lead acquisition for thousands of local advertisers during his more than eight years there, as well as ensuring traffic and lead quality.