Dealership sales and marketing strategies can now benefit from a new solution that delivers sales insights and market share data.
A new tool that offers real-time analytics and insights is now available exclusively through iHeartMedia, which claims to have over 131 million social followers and reach roughly a quarter of a billion broadcast listeners each month.
iHeartMedia has partnered with internet marketing service provider AUTOFLYTE to create AUTOFLYTE EDGE, which provides dealers with daily sales and market share data from their local area, the companies announced in a news release Tuesday.
“We are committed to technology-driven innovation and having the ability to offer even more targeting solutions for our advertisers that leverage the unparalleled local reach of radio,” iHeartMedia executive vice president of automotive business development and partnerships John Karpinski said in a news release. “AUTOFLYTE has partnered with the industry authority for automotive sales statistics to create the most powerful and credible insights tool available, and we have partnered with AUTOFLYTE to bring this revolutionary technology to the market.
“With the new AUTOFLYTE EDGE platform, we will provide our auto partners the ability to break free from previous automotive marketing confinements and use timely information to precisely target new buyers,” said Karpinski.
Furthermore, AUTOFLYTE EDGE is designed to optimize auto dealers' advertising campaigns to help dealerships market both smarter and speedier. Using the new solution's daily sales insights, such as the most recent market dynamics and trends, dealers can easily customize and update their sales and marketing strategies, according to iHeartMedia.
“With iHeartMedia and AUTOFLYTE’s exclusive real-time insights and data, this new tool is nothing short of a game changer for how we do business at our dealership,” said Steve Hurley, owner of Stingray Chevrolet of Plant City, Fla. “For the first time, we are able to specifically tailor our marketing plans based on what our customers want today versus months ago. We’ve been waiting for something like this and are already seeing success.”
iHeartMedia’s move to exclusively provide AUTOFLYTE EDGE and other services stems from iHeartMedia’s ongoing focus to provide brands and marketers solutions for reaching consumers across its roughly quarter of a billion monthly broadcast listeners, the news release said.
In addition to iHeartMedia Analytics, which the company launched in May, other marketing optimization tools iHeartMedia provides include SoundPoint, a programmatic real-time radio ad buying platform and SmartAudio.