DealerPeak says its new car dealership CRM for independent dealerships helps busy dealers manage “nearly every aspect” of the business, including customer sales, communication, website management, inventory control, sales leads, SMS and MMS texting.
Called CarDog, the CRM is “the first complete mobile-accessible automotive car dealership CRM software solution,” DealerPeak said in a news release.
DealerPeak said that with the CarDog automotive CRM — accessible through mobile smartphone and tablet devices, as well as desktop and laptop computers — users can navigate at their speed and comfort level.
The DealerPeak technology team led by chief product officer Rick McLey designed the mobile independent car dealership CRM. The company will introduce the product at the National Independent Automobile Dealers Association Convention & Expo, taking place in Las Vegas this week.
In 1999, DealerPeak LLC debuted with a primary goal of supporting a rapidly expanding 17-location automotive franchise. The team started by developing an enterprise-level website to capture sales leads. To manage those leads, the task expanded to include development of an Internet lead management system.
DealerPeak has focused on developing new technology over the last few years to create products that it says several of its customers sought. Listening to its independent car dealership customers, the team quietly worked in the lab to develop CarDog, which the company describes as a “practical and completely accessible” mobile CRM.
The company describes CarDog as “the next DealerPeak evolution.”
According to DealerPeak, CarDog is similar to all DealerPeak products in that its support team includes “technical gurus” with extensive automotive industry experience. That experience includes practical car dealership knowledge and technical expertise.
“Most CRM companies simply offer a scaled down version for mobile-accessible dealership CRM’s, we offer a complete solution,” McLey said. “CarDog provides time-strapped independent car dealerships a powerful, yet scalable CRM that can be accessed from their desktop, laptop, tablet, and mobile device. Every user-friendly tool and app included in the CRM can be accessed on any device, from any location with an Internet connection.
“The flexibility of CarDog helps streamline communication, improve the sales process, and even complete deals from the lot,” McLey said. “Users can update vehicle inventory, upload images, and video, or edit and add content to their website directly from their mobile device. It’s the perfect CRM solution for the small independent car dealership and the sales associate looking for a competitive advantage.”