J.D. Power recently announced it has filled its newly created position of chief digital officer.

Chosen for the position is Bernardo Rodriguez. Rodriguez is a business, technology and product design leader who most recently served as managing director of strategy at Huge, a global full-service digital agency, according to the consumer insights provider.

In his new role, Rodriguez will be responsible for J.D. Power’s new product development, branding, marketing and mergers and acquisitions.

Rodriguez will oversee the design and content of J.D. Power’s digital interface with clients and consumers and report directly to J.D. Power chief executive officer and president Finbarr O'Neill.

"Bernardo is an accomplished business leader with proven experience to accelerate transformation of businesses through the development of data and analytics, strategic products and capabilities that drive growth opportunities," O'Neill said in a new release announcing Rodriguez’s hire. "Bernardo has the ideal background to integrate various data sources into a holistic view of the consumer.”

At Huge, Rodriguez collaborated with Fortune 100 companies on the design and execution of product and brand strategies.

He led projects such as developing a digital transformation and experience strategy for a $12 billion Canadian telecom company, a product strategy for a $30 billion global financial institution, and a small business segment digital strategy for a $120 billion U.S. telecom company, according to J.D. Power.

"I have always admired the spirit of innovation that J.D. Power brings to the industry through its continued technological advancements and unmatched data and analytics capabilities,” Rodriguez said. "I look forward to bringing my digital expertise and vision to my new role and contributing to the future successes of J.D. Power."

Additionally, Rodriguez has also served as the chief digital officer at Kaplan Test Prep and managing director at Accenture, where he headed the firm’s North American Digital Strategy Practice for telecommunications, media and technology.