Jumpstart Automotive Media announced an exclusive ad sales representation agreement with CarStory’s website and app, which matches car shoppers with vehicles using patented technology and datasets.

“CarStory is a rapidly growing, mobile-first experience that is focused on streamlining the car shopping process, which aligns with our strategy. They deliver the ‘whole story’ about a car and digital advertising supplements this story and helps continue the narrative to make the consumer’s discovery process more efficient," Jumpstart chief executive officer Nick Matarazzo said in a news release. 

The CarStory website and app leverages data and analytics to provide customers with the information they need to make educated car-buying decisions.

CarStory uses patented technology and industry-leading analytics to facilitate a search process that results in a confident purchase decision. It said it currently has a network of more than 6,500 participating dealerships across the U.S.

“We feel it’s important to help match consumers with the right car and we do this by facilitating a faster, more efficient discovery process,” CarStory CEO John Price said. “Our partnership with Jumpstart strengthens our strategy of delivering the best data to an in-market shopper at the right moment and gives brands the opportunity to better demonstrate value, increase engagement, and sell more cars.”