Safe T. Sam now has a new colleague: Privacy Pam.

On Thursday, KAR Global announced the launch of Privacy Pam, the company’s new privacy mascot and training program for employees. The company highlighted the initiative reflects the increasing evolution of the remarketing industry and its commitment to advancing digital used-vehicle marketplaces through its broad portfolio of remarketing solutions.

“KAR is committed to operating the fastest, most intuitive and transparent digital marketplaces in the industry. And with that comes the responsibility to safeguard the privacy and security of our customers and their data,” KAR Global chairman and chief executive officer Jim Hallett said in a news release.

“KAR introduced Safe T. Sam eight years ago and set the industry standard for auction safety, Today we’re proud to introduce Privacy Pam to advance our commitment to data privacy in the digital age,” Hallett continued.

Over the coming weeks and months, the company indicated Privacy Pam will deploy proprietary new employee training modules developed under the guidance of KAR chief privacy officer Michelle Bray and chief information security officer Leon Ravenna.

KAR explained the interactive material is designed to engage employees through fun tips and tricks that reinforce current best practices while familiarizing them with relevant laws and regulations.

“Digital marketplaces provide a lot of advantages for buyers and sellers in terms of speed, flexibility and reach, but there can be no compromise on customer trust or security,” Bray said. “Privacy isn’t a nice-to-have; it’s the minimum price of entry in the digital world.

“KAR has made meaningful investments in technology and staff to advance its information and data protection capabilities over the past several years,” she continued. “And as the growing patchwork of government and customer requirements continues to evolve, Privacy Pam will help ensure every KAR employee around the globe is aligned, aware and mobilized around this priority.”

The company added the first Privacy Pam awareness module will launch globally to all KAR employees in conjunction with Data Privacy Day, which is next Thursday.

KAR mentioned that forthcoming curricula topics include the difference between privacy and security, personal information, global privacy, maps, cookies, the cloud and mobile privacy.

A video introducing Privacy Pam can be viewed on this website.