KAR Global, which is the parent company of auction company ADESA and the TradeRev digital platform, has launched its integrated dealer consignment offerings, which use TradeRev’s 45-minute, live-bidding digital auctions with the full-service capabilities of ADESA’s 74 North American physical auction locations.
KAR says sellers can now transact on up to five distinct auction channels with a combined audience of more than 90,000 dealers. Buyers can source inventory from up to 75,000 unique vehicles offered for sale each day.
The company says that those dealer-centric enhancements advance what it describes as its commitment to “making buying and selling smarter, faster and easier.”
Called “Highway to Sell,” the offering includes three seller options: manual, automatic and cruise control. Those allow dealers to choose the service level that best fits their business.
In manual, dealers use TradeRev to inspect and launch their cars, and with the push of a button, they can send no-sales to ADESA.
In automatic, the KAR Global ground team will inspect and image dealer cars, and within 24 hours, the team will launch them on TradeRev. No-sales are sent to ADESA, and there they receive a full condition report and wash before being run through the lanes and broadcast on ADESA Simulcast. Any remaining cars are then listed on ADESA.com.
Cruise control incorporates all of the previous features.
Also, cruise control adds free transport to any ADESA facility under 75 miles, concierge customer support and TradeReady seller protection against arbitrations or returns.
“On KAR’s ‘Highway to Sell,’ the dealer is in control — just take the on-ramp that works best for your business,” ADESA president John Hammer said in a news release.
Hammer continued, “You can stay in the driver’s seat and manage your own auctions, or just give us the keys, and we’ll take the wheel. No hassles. No worries. Just a straight line, one-way ticket to unloading your unwanted trades and aged inventory.”
“Dealers don’t want to manage multiple apps, auctions and websites — they need a single solution that does it all, and that’s what KAR Global delivers,” KAR Global president Peter Kelly said.
Kelly continued, “For sellers, it’s about choice of venue and getting the most looks and best economic outcome for every vehicle. For buyers, it’s about having the right vehicles at the right price for any lot, including more than 80% of North America’s off-lease inventory that dealers won’t find on any other digital or online platform. In-app, online or in-lane, KAR Global is your open road to buying and selling.”
For buyers, the company is also unveiling its new Move Metal three-day delivery guarantee.
With Move Metal, any vehicle purchased on TradeRev within 500 miles of the buying dealer will be delivered in three days or less or the delivery charge is free.
That feature follows the company’s recent release of its AI-driven vehicle recommendations engine on ADESA.com. The recommendations engine provides individual buyers with real-time recommendations tailored to their specific market and dealership.
“KAR’s formula is simple: Help dealers source the right inventory for their lot and get it there as quickly as possible so they can make a retail sale,” Hammer said.
Hammer continued, “Three-day delivery is nothing short of an expectation for our personal retail experiences. KAR is the first and only company to bring this guarantee to wholesale remarketing, and we’re proud to reset the industry bar.”
KAR will show the new offerings at the company’s booth at this week’s NADA conference.