Southern California automaker Karma Automotive is taking another step toward e-commerce for customers of their luxury electric vehicles.
The automaker is partnering with Drive Motors, builder of online car buying solutions, to provide customers at Karma’s company-owned dealership in Orange County, Calif. with an online buying solution.
Through the integration, according to the news release, Karma Revero shoppers now have an option for a “simple, online-buying experience.”
Drive Motors, which hit the market three years ago, specializes is working with dealerships to build online-checkout tools that integrate into the dealership’s own websites.
In other words transforming them into “e-commerce destinations,” the companies pointed out.
“Having our online shopping experience seamlessly powered by Drive Motors’ technology reinforces Karma’s reputation for luxury and innovation,” Ehren Bragg, store director for Karma Orange County, said in the news release announcing the partnership. “Additionally, our partnership enables us to expand Karma’s retail footprint beyond our current local markets, providing unprecedented accessibility to potential customers across the United States.”
Now, Karma Orange County shoppers can finance or lease a Karma Revero almost completely online — the only thing required at the dealership is a physical signature.
"We know offering a sophisticated and convenient online destination is paramount to Karma as a company, as well as their discerning clientele, and we are proud to partner with them in offering an unparalleled online-checkout experience,” said Aaron Krane, chief executive and founder of Drive Motors, in the news release.
Earlier this month, it was announced Lithia Motors’ former project lead for online sales is now leading strategic partnerships at Drive Motors.
Chris Gugliotta was named head of strategic partnerships at Drive Motors, as well, following two stops at Lithia and time with Dealer.com/Cox Automotive.