Jim Robertson likes how the social media, intelligent lead response technology and consumer engagement company Digital Air Strike helps with his dealership’s customer satisfaction index score.
“The online review monitoring is always spot on and gives us the ability to review, correct and sometimes even get the customer to change or remove negative reviews,” said Robertson, who is general manager of Brown’s Manassis Kia.
Digital Air Strike is now taking its partnership with Kia a step further, as the automaker named the company a preferred partner to provide social media and reputation management for Kia dealerships for the eighth consecutive year.
Kia notes that in 2011, Digital Air Strike became the first 100-percent automotive-centric social media vendor to support Kia dealerships nationwide, with 100 percent of Digital Air Strike products being co-op eligible by Kia.
Digital Air Strike notes that it has helped more than 5,000 dealerships boost consumer response and conversions in digital and social media environments. It also says it helps dealerships generate measurable ROI. The company adds that it deploys industry-specific mobile apps, software, intelligent messaging and managed service platforms to monitor, engage, improve and manage consumer interactions for businesses in the United States, Canada and 11 additional countries. Digital Air Strike has also worked with seven of the largest automotive manufacturers.
Kia’s more than 755 dealers can now access all of Digital Air Strike’s social media and reputation management tools and technology.
“It’s a privilege to continue our great relationship with Kia Motors America and Kia dealerships nationwide,” Digital Air Strike co-founder and chief executive officer Alexi Venneri said in a news release. “Kia has long been a market leader and among the first to embrace new technology that enhances the ability for dealers to communicate with Kia consumers. We are proud to provide industry-leading social media marketing, reputation management, and response solutions that help Kia dealers engage with their customers and ultimately sell and service more vehicles.”