SAN FRANCISCO -

Used-car e-commerce platform Shift launched its service to purchase cars from consumers in the Las Vegas region. 

It is the company’s first market in Nevada, and consumers are now eligible to sell their cars directly to Shift in 11 U.S. geographies.

Shift co-chief executive officer Toby Russell said Las Vegas is business-friendly and is a major thoroughfare, making it a strategic choice for the company’s first Nevada market.

“We look forward to serving the residents of this populous metropolitan area and bringing them an easier way to sell their cars,” Russell said in a news release.

Now available to consumers within the greater Las Vegas region, Shift’s car-buying service provides a transparent alternative to the traditional methods of selling their cars, according to the company.

Consumers can get an instant, no-obligation online quote on Shift.com and can then book an evaluation appointment.

At that appointment, a Shift concierge will visit their location, evaluate the car and make a final offer. If the customer accepts, he or she at that time will complete the transaction digitally, including electronic payment initiation and DMV paperwork using Shift’s iPad app.

Evaluation appointments take a total of approximately one hour.