Technology might be providing a way for automakers and franchised dealerships to gain sales opportunities long after the buyer finalizes the contract in the F&I and the vehicle is delivered.

LexisNexis Risk Solutions highlighted that OEMs looking to leverage connected car data to offer their customers usage-based insurance (UBI) options through participating insurers and create greater customer engagement through driving behavior feedback can now build new consumer services and take advantage of telematics data filtering, normalization and analytics with the launch of a LexisNexis Risk Solutions Software Development Kit (SDK).

LexisNexis Risk Solutions, a unit of RELX Group, explained the key advantage of the SDK is that it can allow OEMs to easily plug into the LexisNexis Global Telematics Platform, which can offer high levels of data security, advanced analytics for big data and a direct data pipe into the insurance markets' software infrastructure.

Since the SDK uses the same data infrastructure as LexisNexis embedded, connected car solutions, the SDK also can enable OEMs to extend certain connected car benefits to owners of legacy, non-connected vehicles in the current fleet.

The SDK can enable OEMs to build innovative customer applications across different regions and in different languages, all on the same platform or to improve existing and full-featured customer-facing apps without impacting experience. OEM access to the Global Telematics Platform also can enable customers to benefit through the use of their driving data to secure insurance products.  

“From trip scoring, to journey histories and visualization, our highly secure, global platform can ingest driving data from OEMs wherever their vehicles are located in the world — filtering, normalizing and contextualizing the data to provide the backbone of new products and services to support the OEM’s brand experience,” said Rutger Van der Wall, vice president of global products and insurance at LexisNexis Risk Solutions. 

“The SDK removes the complexity and cost OEMs would otherwise face in developing the technical infrastructure needed to help the industry connect to insurance products for the type of consumer services their customers want, based on their driving data,” Van der Wall continued. “It allows OEMs to focus on design and delivery, product innovation and consumer engagement using driver scoring, journey and route information.

“Insurance is the second-highest cost in the total cost of ownership for a consumer,” he went on to say. “If OEMs can help lower the cost of vehicle ownership through usage-based insurance, their sales proposition is strengthened considerably. At the same time, by using real-time data from the car, the analytics capability of OEMs will be enhanced, creating much greater opportunities to engage with customers and build trust and loyalty at a time when consumer mobility needs are shifting.”

Using the LexisNexis Risk Solutions Software Development Kit, Van der Wall also explained OEMs can:

— Extend connected car features to owners of non-connected vehicles through the same global telematics platform.

— Use the technical capacity of the global telematics platform to reduce the complexity and cost of building a consumer grade data normalization, filtering and telematics scoring infrastructure.

— Take advantage of faster speed-to-market with supported and documented frameworks, APIs and best practices.

— Power applications without the cost of duplicating infrastructure, building driving scoring knowledge internationally, opening more markets faster.

— Integrate seamlessly into existing apps, allowing OEMs to maintain a consistent customer experience while connecting to LexisNexis Risk Solutions and insurers.

For more information about the LexisNexis Risk Solutions Software Development Kit (SDK) and the LexisNexis Global Telematics Platform, send a message to telematics.group@lexisnexisrisk.com.