Many people know LoJack as a stolen vehicle recovery company.

Now, LoJack’s parent company, CalAmp, is partnering with Trophy Automotive Dealer Group to launch two LoJack products that CalAmp says will improve inventory management and provide customers with advanced connected car, driver safety and security services.

Trophy will launch LoJack LotSmart and LoJack SureDrive across its six Nissan, Kia, and Mercedes-Benz dealerships in Southern California.

The dealer group will launch the LoJack telematics products to more than 5,000 vehicles across all of its stores. That will bring opportunities to generate recurring subscription revenue annually from thousands of new customers, CalAmp said in a news release.

CalAmp describes Trophy as one of the largest automotive dealer groups in California. Trophy sells more than 30,000 vehicles sales per year, but as part of a mid-term plan, Trophy plans to expand to 200,000 vehicles through organic growth and acquisition within 30 months.

Trophy plans to integrate LotSmart into its dealer management system to properly manage its new and pre-owned vehicle inventory across all its locations and multiple storage lots. CalAmp said the integration will help Trophy meet customer needs on a Just In Time basis. The system integrates expanded search capabilities that CalAmp says will provide staff with real-time vehicle data including location, battery status, vehicle identification number (VIN) and a stock photo. That will help shorten customer wait times and individualize the in-store customer experience, according to CalAmp. 

CalAmp said customers can use the same connectivity enabled through LotSmart to use SureDrive, which is a connected car app featuring Tripwire Early Warning, Stolen Vehicle Location Assist, speed alerts and arrival notifications.

When a collision occurs, CrashBoxx sends real-time crash alerts via the SureDrive app. At that point, a LoJack Command Center live agent will contact the driver. In the event of no response from the driver, LoJack can immediately contact life-saving emergency services.

Also, based on vehicle mileage and diagnostic information, CalAmp says Trophy can proactively offer maintenance and repair services.

“Digital innovation and advanced mobility are key differentiators for us in a highly competitive marketplace,” Trophy Automotive Dealer Group chief executive officer Nasser Watar said in a news release. “LotSmart and SureDrive keep us at the forefront of rapid transformation in the automotive industry. Trophy is determined to introduce changes to enhance the overall customer journey while purchasing from one of our dealerships. LoJack and CalAmp technology is helping us manage our inventories, provide services to our stakeholders and achieve an efficient and more customer-centric experience.”

CalAmp said LoJack’s integrated telematics products “deliver a new wave of digital innovation for The Trophy Automotive Dealer Group.” The group will launch the new LoJack Dealer app across its six locations. With the app, dealership personnel can use a completely digital environment to demonstrate the features, benefits and convenience of SureDrive to customers. CalAmp said dealership personnel can do that “in a more experiential way” than it can with traditional sales collateral.

“Dealers are being challenged to engage with customers across a variety of mobile platforms, including the vehicle itself,” said CalAmp senior vice president of global sales Carl Burrow. “LotSmart and SureDrive deliver on the promise of improving interactions every step of the way, and at the same time, provide opportunities to increase revenue from service and maintenance that drive long-term business profitability.”