LotLinx announced Tuesday that founding IAB Chairman Rich LeFurgy will join the company's board of directors.

The company said LeFurgy, who has been an adviser or investor in over 60 digital advertising companies, brings expertise with programmatic data, mobile, social and AI, including over 20 years of experience in advertising.

LeFurgy currently serves as general partner and founder of Archer Advisors, an advisory services consultancy.

"I have known Rich for over 20 years and worked with him on a variety of projects," Lotlinx founding chairman and chief executive officer Len Short said in a news release announcing LeFurgy's appointment. "He has unparalleled experience and understanding of today's online advertising ecosystem, and has helped numerous marketing technology companies succeed. We are excited and eager to welcome him to our growing team."

In addition to previously serving as chairman of the board at x+1, a company that was sold to Rocket Fuel, LeFurgy was also on the board of directors of Placecast.

"I'm delighted to be working with Len again," said LeFurgy. "I was a sounding board and early investor in the company, and quite impressed by how LotLinx was early to recognize the importance of machine learning for dealers. Artificial Intelligence is clearly one of the driving forces of where online advertising is headed, and I look forward to helping the company take VIN-level marketing to the next level."