LotLinx announced the appointment of a new vice president of business analytics on Thursday.
Bringing a wealth of Google Analytics knowledge to the position is David Salinas, who the company says will help better serve LotLinx’ dealer clients by providing transparency and insight into their data.
"We have strengthened our team powerfully by bringing David onboard," said Denise Chudy, chief executive officer of LotLinx. "David possesses a command of analytics like few do in the industry, and with his help, we will be able to better help our dealer customers leverage their data to drive increased business success."
After graduating from Stanford University with a bachelor’s degree in English, Salinas began working at Google as a Google Analytics account manager. According to LotLinx, he helped develop a comprehensive market penetration analysis tool to measure competitive growth and participated in the launch of Google Analytics.
Some of Salinas’ other experiences include founding Namuco, specializing with web analytics at Designory and several digital analytics related positions with TBWA/Chiat/Day.
"I've worked with some of the biggest international brands. I can't wait to empower dealers to increase their digital sophistication and optimize their sales," Salinas said.