LotLinx has named a new vice president who will develop new AI-based digital advertising solutions for the company.

The company announced Wednesday that it has brought aboard Eric Turner from Ford Motor Co., to serve as LotLinx’s VP of product management.

“Our goal is to always push forward and find new and exciting ways to help dealers allocate their ad spend for the right initiatives, in turn creating a massive improvement in their ROI,” LotLinx general manager of product and technology Lance Schafer said in a news release. “Eric is the perfect person to spur innovation amongst our team and get in front of the dealers who use LotLinx AI to identify ways to continue helping them sustain success.

“His skills will be put to use early, as some of our newest offerings are ready to go to market very soon.”  

According to LotLinx, Turner will lead the development and launch of new LotLinx advertising spend and strategy offerings in his new role. Meanwhile, he most recently led key initiatives to grow the Lincoln brand while at Ford over the past five years.

“LotLinx’s revolutionary AI-based marketing solutions directly benefit dealerships in meaningful ways,” said Turner. “My objective is to deepen LotLinx’s roots as the leading innovator in automotive digital marketing by working with our team to develop and launch world-class products. Like so many other aspects of life and business, AI is critical to the future of marketing. It is thrilling to join LotLinx’s team of talented and driven people who are already experiencing tremendous success with this new technology.”