The past four years have been quite productive for LotLinx with its dealer clients reaping the benefits of artificial intelligence (AI).
The company said on Tuesday that its automotive shopper targeting technology has reached an all-time high in regard to quality of engagement seen from traffic delivered to the dealer site via its vehicle ads.
Lotlinx went on to say its traffic quality has doubled so far in 2020 versus 2016 measurements.
“Think of our AI as a musical conductor — treating each ad channel as an instrument, giving each vehicle its own symphony. We optimize for quality by targeting individual shoppers based on demonstrated purchase intent, not channels,” LotLinx general manager of product and technology Lance Schafer said in a news release.
“While popular sources like Facebook and Google often do provide the best traffic for dealer inventory, we also convert high-quality shoppers from other channels with less name recognition just as often,” Schafer continued.
“In other words, the cymbal matters as much as the bass drum,” he added.
Tuesday’s announcement marks another significant milestone for LotLinx, which recently earned two additional product Automotive Website Awards (AWA) and will be exhibiting at Booth No. 3394C at the upcoming NADA convention.
The LotLinx platform currently helps improve inventory turn and profitability for dealers like Smart Motors Toyota, Fremont Motor Company and Florida Fine Cars.
For more information, download the newest white paper from LotLinx that’s available here.