LotLinx named Sean Peoples as chief revenue officer. Peoples was previously with CarGurus for six years, and he worked with founder Langley Steinert to build and grow the sales team at that company.

Prior to that, Peoples led Edmunds’ move to direct dealer sales, tripling that business line’s revenue in the first 12 months of the initiative.

At LotLinx, Peoples will work to scale the LotLinx sales organization as he has done with other major auto industry players.

LotLinx said Peoples’ work in accelerating growth for early stage, private automotive tech companies makes him an important asset in “fast tracking the penetration of LotLinx solutions in car dealerships across the nation.”

The company said the hiring of Peoples marks another important milestone as LotLinx plans to release an update to its TURN platform. Peoples’ team will lead the implementation of the platform among new dealerships.

LotLinx said the platform currently helps dealers such as Smart Motors Toyota, Fremont Motor Co., and Florida Fine Cars improve inventory turn and profitability. LotLinx says it has been a participant and sponsor at industry events such as Digital Dealer 27, DealerSocket Conference, DrivingSales Executive Summit, and PCG’s AAAS.

“During my 10 years in the automotive industry, I've gotten to know a lot of key players,” LotLinx chairman and chief executive officer Len Short said in a news release. “There is just a small handful of them who are cut above the rest, and Sean is one of them. Sean is smart, seasoned, and exactly the right guy to take us to the next level.”

Peoples added that LotLinx’s current product offering is exciting.

“After looking under the hood at the newest iteration of the TURN platform, I see something unlike anything else in the marketplace,” Peoples said. “I'm excited about the opportunity to grow dealer awareness of this intelligent application that allows them to actively manage their business, giving them the competitive edge they need to achieve higher volumes and gross margins.”